Solutions & Services
Comprehensive commercial support across revenue management, sales, and marketing – tailored to your hotel's unique needs.
Revenue Management Services
Our revenue management services go far beyond rate changes. We provide end-to-end revenue support, including:
- Daily pricing and yield optimisation
- Demand forecasting and budgeting
- Channel and distribution management
- Business mix and segmentation strategy
- Promotional and tactical planning
- Performance analysis and reporting
- Stakeholder and owner communication
We also offer:
- Revenue system audits
- New system selection and implementation support
- Process design and team training
Systems & Platforms
We work confidently across:
Revenue Management Systems
Duetto, Right Revenue, IDeaS
Property Management Systems
RMS Cloud, Opera, Guestline, Mews, HotelKey and brand-specific platforms
Distribution
All major OTAs and brand ecosystems including Marriott, IHG and Accor
Sales Services
We help hotels build effective, structured and results-driven sales functions. Our support includes:
- Sales strategy for corporate, leisure and groups
- Defining sales structures, roles and ways of working
- National and regional sales support
- GDS strategy and optimisation
- Account management frameworks
- RFP support and conversion strategy
Whether you need hands-on execution or strategic guidance, we ensure sales activity is aligned with revenue and marketing goals – not operating in isolation.
Marketing Services
E-commerce & Digital Leadership
We design future-ready e-commerce strategies that put hotels back in control of demand:
- Website performance and conversion optimisation
- Direct booking strategy
- CRM, loyalty and database growth
- Digital acquisition and channel mix
- Reducing dependency on third parties while protecting brand integrity
Brand Positioning & Repositioning
From new openings to repositioning existing assets, we help hotels clearly define:
- Brand narrative and guest promise
- Market positioning and segmentation
- Go-to-market strategy
- Alignment across digital, PR and on-property touchpoints
Sales, Marketing & PR Integration
True commercial performance comes from alignment. We bring sales, marketing and PR together around:
- A unified commercial vision
- Clear accountability and collaboration
- Targeted campaigns focused on demand quality, not just volume
- Reputation building that supports long-term revenue
Market Expansion & New Client Acquisition
We identify and unlock:
- New source markets
- Emerging customer segments
- Sustainable revenue opportunities
Using insight from travel trends, distribution shifts and evolving guest expectations, we focus on long-term growth – not short-term wins.
Let's discuss your needs
Whether you need support in one area or across all commercial functions, HerdUP provides flexible solutions tailored to your hotel.
Get in Touch